Clik here to view.
An Incredible Project
This is the most creative performance of Bach’s Cantata 147, aka “Jesu, Joy of Man’s Desire, ” we have ever seen. Japanese agency Drill Inc. created this xylophone for real, which probably took more...
View ArticleClik here to view.
The Holy Grail Or The Poison Apple?
We are talking about IDEAS! Everyone is looking for the next big idea for a product that no one can live without. The next big marketing idea that makes everyone’s jaws drop in awe. All the while,...
View ArticleClik here to view.
Ideas vs Concepts
Bringing back an popular commercial with a creative twist. Some would argue that this is not an original idea since they already used the concept in a previous campaign. People tend to forget or...
View ArticleClik here to view.
Fallen Angels In Augmented Reality
Axe/Unilever’s “Where Fallen Angels Appear” In early March 2011, the Unilever-owned brand Lynx (known as Axe in the U.S.) put signs in a London railway station telling users to look up at a giant...
View ArticleClik here to view.
Creativity From Outer Space
Even though this video was put together as art and not an ad, the creative structure and composition are enough to make any agency jealous. The artist compiled images and video from NASA’s Cassini...
View ArticleClik here to view.
Wimbledon or Bravia?
The Wimbledon’s marketing team made an attempt to play off of the classic Bravia comercial, that used over 250,000 real balls to create a visual masterpiece, but they failed. Compare these two...
View ArticleClik here to view.
5 Reasons Why Thinking Creatively Is Still Important
There has been a lack of emphasis on the actual creativity behind the idea and a little too much on the visual presentation. Here are ten reasons why thinking creatively is just as important. 1. So...
View ArticleClik here to view.
How B2B Content Marketing Should Be.
Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of...
View ArticleClik here to view.
B2B Digital Marketing: Diverse Channels, Valuable Content
How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing...
View ArticleClik here to view.
Digital: The State of B2B
According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While...
View Article
